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KIJK GOED

Belastingdienst
Advertising

2017

In 2017, 8.6 million Dutch citizens will receive an invitation to do declare their income taxes for the past year. Thanks to De Belastingdienst, that declaration is easier than ever, with more pre-filled data than before. Still, it’s very important that the taxpayer takes a 'good look' to review the data, before sending it in.

Around this message, KesselsKramer developed the campaign for 2017, carried out in TVC, radio, out-of-home, social and various online media.

CLient:
Boudewijn Dominicus, Dorine de Wilde, Anke Veldhuizen
Agency:
KesselsKramer
Creative Director:
Gijs van den Berg
Creatives:
Rens de Jonge, Gijs van den Berg
Strategy:
Olaf Kampman
Agency Producer:
Jaap Hermans
Production:
Smarthouse Films
Director & photographer:
René Nuijens
DOP:
Dries Delputte
Editor:
Will Judge
Post production:
Captcha!
Composer:
Theodore Vidgen
Sound:
Post Office