More selected projects

BEN

campaigns

2009-2011

 

Ben is an iconic Dutch mobile telecom operator. Introduced in 1999 by KesselsKramer with a groundbreaking campaign centered around people instead of technology. Ben, apart from being a name also translates to the verb 'Being'.

In 2008 Ben got re-introduced. This time the focus was on the brands freedom proposition. Ben was the first operator in the Netherlands that only sold contracts without notice.

Agency:
KesselsKramer
Creatives:
Gijs van den Berg, Niek Eijsbouts
Strategy:
Olaf Kampman, Matthijs de Jongh

Director:
Wouter Stoter
Photographer:
Milan Boonstra

"Trees and Bo are stuck in a banner — but not stuck with Ben"

Photographer:
Thomas Mailaender

Director: Alain Friedrichs

Director: Alain Friedrichs

Director:
Andre Maat