More selected projects

TODAY'S LOOK

C&A
Campaign

2015

For clothing retailer C&A we developed a pan-European campaign, that is launched across 21 countries. Titled “Today’s Look is”, the campaign echoes the brand’s egalitarian roots by celebrating the daily life of C&A customers. The campaign gives a stage to real people and real lives, capturing and sharing recognizable moments: all the adventures, challenges, joy and drama of the day-to-day.

‘Today’s Look’ engages the audience with recognisable life moments through lines like ‘Today’s Look is for that Friday feeling, even if it’s Monday’, ‘Today’s Look is all in the family’ and ‘Today’s Look is for the dog walk not the catwalk.’

The campaign was launched across different communication channels, kicking off digitally with an online film and continuing on the brand’s website, in-store, through out of home executions and on social media. It also includes a newspaper which explains and launches the campaign to press and store partners.

Agency:
KesselsKramer
Copywriter:
Dave Bell
Art Direction:
Gijs van den Berg, Erik Kessels
Strategy:
Matthijs de Jongh, Corinne Genestay
Production:
Marco van Prooijen
Photography:
Thirza Schaap
Director films:
Charlie Crane
 

AW 2014

C&A
Campaign

2014

Autumn and winter are the seasons of change. Nature changes, but also people change preparing for longer nights and a different pace. We emphasized the inconsistence of the season in a campaign that celebrates this change. After all that last bit of sunshine can change to rain in minutes and vice versa.

We used split screens between different situations and weather conditions to emphasized the inconsistancy of the season.

Agency:
KesselsKramer
Art Direction:
Gijs van den Berg
Copywriter:
Job van Dijk
Strategy:
Corinne Genestay
Production:
Julia Llamas, Marco van Prooijen
Photography:
Will Sanders
Director films:
AB/CD/CD