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GREENPEACE

'Beste Mark'
Campaign

2015

The Paris climate summit of 2015 was a good moment to remind the Dutch prime minister about the promises he made a few years back. Fact is that everyone but the government is taking responsibility for our climate.

This campaign celebrates all the actions people take in their daily lives and connect them to something our government could do to improve our climate.

"Beste Mark" translates to "Dear Mark (referring to Mark Rutte, the Dutch prime minister)".

Agency:
KesselsKramer
Creative & Art Direction:
Gijs van den Berg
Copywriter:
Rufus Ketting
Strategy:
Matthijs de Jongh
Director:
Gijs van den Berg
Camera:
Boas van Milligen Bielke
Production:
Jaap Hermans