More selected projects

LOTTE YOGA SCHOOL

'Yoga For Everyone' Campaign

2011

 

Lotte Yoga School is an Amsterdam based yoga school. The school's program is focussed on 'critical alignment' and is accessible even to those that are not into the 'spiritual' side of yoga.

 

In this first campaign for Lotte Yoga School we reached out to those that need yoga most. With personal letters we invited stressed out world leaders and angry politicians for a free trial at the Amsterdam based yoga school.

Agency:
KesselsKramer
Art-director:
Gijs van den Berg
Copywriter:
Christian Bunyan & Niek Eijsbouts 

LOTTE YOGA SCHOOL

'Yoga to get things done'

2015
 

Yoga is more popular than ever before, but still comes with a lot of prejudice. With this campaign Lotte shows that yoga is more than a retreat, it can also be a used to improve your productivity.

 

Agency:
KesselsKramer
Creative:
Gijs van den Berg
Director:
Eefje Suijkerbuijk (Cake Film & Photography)

LOTTE YOGA SCHOOL

'RE-Opening'

2013
 

Lotte re-opened her yoga school in 2013 after renovation. We invited Amsterdam to the opening with this video.

 

Agency:
KesselsKramer
Creative:
Gijs van den Berg
Director:
Gijs van den Berg 
Camera:
Diderik Evers

Special thanks to Maarten Hoedemaekers