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NO DIRT, NO BEAUTY

Personal / Commissioned
Graphic design

2016

The nice folks at Superheroes asked me to make a work that reacts on their mission: Save the world from boring advertising. This is what I made.

I strongly believe that In order to make something beautiful, you need to accept the ugly.

Beautiful things need context and contrast. Instead of letting boring advertising disappear I suggest we embrace its existence and create from there. Think about the lotus flower. It grows into a beautiful flower. But it won’t grow without mud. No dirt, no beauty; no boring advertising, no interesting advertising.

I believe in thinking with your hands instead of creating scenarios in your head. While creating something new you will run into things you never thought of before. Making not only the end result, but also the process everything but boring.

Two color iris silkscreen print on 70x100cm 200grams paper. Hand printed in an edition of 15. Commissioned by Superheroes Amsterdam.