More selected projects

TELE2

Campaign Transition

2013

Before introducing Tele2's new value champion proposition we created a 'pre-launch campaign'. Fact was that Tele2 was about to hire 200 new employees, in the middle of the economic recession.

We decided to center our campaign around this message, because before becoming the best telco, you have to hire the best talents.

"Tele2 doesn't settle for less than the very very best."

Agency:
KesselsKramer
Creatives:
Gijs van den Berg, Chris Krabbendam
Strategy:
Edith Janson
Photography:
Thomas Mailaender

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TELE2

Campaign, re-branding

2013-2015

Since the founding of the company, Tele2 is known for low prices, an important factor to be successful in the telecom market. But Tele2 goes further – furtherer – to give their clients what they need for less.

The campaign was developed and executed in collaboration with BBH London.

 

Packaging design was made in collaboration with Swedish design agency Kurppa Hosk, who were also responsible for the new identity of Tele2.

I was responsible for the concept and art-direction of all photography.

Agency:
KesselsKramer/BBH/KurppaHosk