Kijk Goed — 2016 & 2017

In 2017, 8.6 million Dutch citizens will receive an invitation to do declare their income taxes for the past year.

Thanks to De Belastingdienst, that declaration is easier than ever, with more pre-filled data than before. Still, it’s very important that the taxpayer takes a ‘good look’ to review the data, before sending it in.
Around this message, KesselsKramer developed the campaign for 2017, carried out in TVC, radio, out-of-home, social and various online media.

KesselsKramer, Rens de Jonge, Rene Nuijens
Director: Rene Nuijens