Ben vrij om te komen, vrij om te gaan — 2009
Ben is an iconic Dutch mobile telecom operator. Introduced in 1999 by KesselsKramer with a groundbreaking campaign centered around people instead of technology. Ben, apart from being a name also translates to the verb ‘Being’.
In 2008 Ben got re-introduced. This time the focus was on the brands freedom proposition. Ben was the first operator in the Netherlands that only sold contracts without notice.