Director: Gijs van den Berg

Hans Brinker Budget Hotel
Budget Advertising — 2011

The Hans Brinker likes to get attention. But The Hans Brinker does not like to put much effort into it. So we thought it would be fun to pay YouTube users to make ads for Hans Brinker Budget Hotel, but only if they scored enough hits.

Just mention ‘Hans Brinker Budget Hotel’ and if your video hits a 1,000 views, you’ll be rewarded with 10 euros. The campaign was based on a YouTube chanel. The video is still online and scored more than 120.000 views. Total budget for this campaign: €0,-

With:
KesselsKramer, Niek Eijsbouts, Christian Bunyan
Sources:
https://www.youtube.com/user/hansbrinker/
Director: Gijs van den Berg