Lotte Yoga School
Yoga for everyone — 2011
Lotte Yoga School is an Amsterdam based yoga school. The school’s program is focussed on ‘critical alignment’ and is accessible even to those that are not into the ‘spiritual’ side of yoga.
In this first campaign for Lotte Yoga School we reached out to those that need yoga most. With personal letters we invited stressed out world leaders and angry politicians for a free trial at the Amsterdam based yoga school.