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Instagram is rated one of the nicest social media platforms. Yet it can also be the most harmful [source]. By only sharing your perfect moments you’re not only raising the bar for yourself, but also for your followers. Their #instaholiday has to be at least as nice as yours.

That’s why I decided to be more transparent about my holiday pictures this year. I took a series of posters with me that served as a disclaimer in my Instagram feed. They communicate my agenda very clearly and break the fourth wall of the Instagram stage. Yes, of course I picked my locations carefully, but at least I am honest.

Photographs shot in Switzerland and Italy, 2017
Typeface by NeubauLaden.
Read the article published by Vrij Nederland [link].