There are theories that claim the world we see only exists for ourselves. Our perception of reality is made in our brains. It is difficult to check whether this is correct.

What we do know for sure is that you can look at everyday things in many different ways. And that a small intervention or instruction can totally change the meaning of a subject.

GIJS VAN DEN BERG (Vierlingsbeek, 1983) plays with reality in his work. By placing objects out of context, highlighting or reconstructing situations, he presents a different view of reality. This way he gives everyday things a new narrative.

Besides being a graphic designer, photographer and filmmaker, van den Berg is creative director and partner of KesselsKramer, a communication agency with offices in Amsterdam, London and Los Angeles.


Over the years Van den Berg made work for both big and small clients. Produced local and international campaigns. He made some books, invented products, wrote a short film and directed TV commercials.

An organ donation campaign he worked on is registered as Guiness World Record and was awarded an Effie award for effectivity in 2010. Some of his works are part of the Moti Graphic Design collection and in 2015 his poster campaign for Lotte Yoga School was exhibited at the Reina Sofia Museum in Madrid.

Van den Berg likes to balance on the fine line between commercial and personal work. In 2015 he photographed the last traditional coffeehouses in Amsterdam and developed the pictures in coffee from the actual places. His series TV-Toes was part of the Malmö Fotobienal 2015. In 2016 he published ‘Cutting Edges’ a photo series about pruning & prosperity. And in 2017 his project ‘Souvenirs From The Sun’ got a nomination for the Sony World Photography Award. In 2019 his work was exhibited at Photoville Festival in Brooklyn, New York.

Gijs still hasn’t figured out the meaning of his last name; There are no real mountains in the Netherlands and he is only 168cm tall.


2010 MuseumN8
Group exhibition
De Balie, Amsterdam

2012 Slideluck Potshow
Group exhibition
Oude Kerk, Amsterdam

2015 Gewoon Koffie
Solo exhibition
Volkshotel, Amsterdam

2015 Malmo Fotobienal
Malmö, Sweden

2015 Schijt aan de grens
Group exhibition
Vierlingsbeek, Netherlands

2016 Gewoon Koffie
Solo exhibition
Quartier Putain, Amsterdam

2016 Modern Love
Group exhibition
KK Outlet, Londen

2016 Cutting Edges (Pruning & prosperity)
Group exhibition (Flaneur)
Kaunas Photo, Lituania

2016 Eye See Sound
Group exhibition
Studio de Keuken, Amsterdam


2017 Cutting Edges
FORMAT17: Habitat
Quad Museum – Derby, UK

2017 Sony World Photo Awards
Nomination Still Life
Somerset House – London, UK

2017 Spitting Image
Festival – Schijt aan de Grens
Geijsteren, NL

2017 Cutting Edges
Publieke Ruimte
Kunsthal45 – Den Helder, NL

2018 Souvenirs From The Sun
Solo Exhibition
The Print Space – London, UK

2019 New Amsterdam Coffeehouse
Photville, New York, USA

2019 Spitting Image
Vans – Over the wall
Group Exhibition
Vans Boutique, London, UK


2014 Straattaal
Parool PS magazine

2016 Pizza Economy
Verzameling, Het Parool

2016 Stadstrappertjes
Verzameling, Het Parool

2017 Dit is Nederland
Vrij Nederland

2017 Hashtag Holiday
Vrij Nederland


2012 In Almost Every Picture #11
w. Erik Kessels

2016 Cutting Edges
w. Jan Dirk van der Burg

2017 TV-TOES


2011 Citymarketing CCCB, Barcelona
2011 St.Joost, Breda
2015 Summerschool Voordekunst
2015 ABN Amro & Culture, Amsterdam
2017 Masterclass for Voordekunst
2017 BNO x Dutch Design week, Eindhoven
2019 DEPT, Rotterdam
2019 Het Nieuwe Instituut / BNO, Rotterdam
2019 Centraal Museum, Utrecht


For enquiries and general info please contact:
For commissioned work:
KesselsKramer Amsterdam
Lauriergracht 39
1016 RG Amsterdam