Gijs van den Berg is former Creative Director & Partner of KesselsKramer
Gijs van den Berg was creative director and partner at KesselsKramer, the independent communications agency in Amsterdam. He joined as a creative in 2009, became creative director, and was made partner in 2018, taking over creative leadership from founder Erik Kessels. In that role he carried final creative responsibility for the agency's work and hired most of its creative team. He worked directly with clients including ARTE, Esporão, 113 suicide prevention, citizenM hotels, Ahold Delhaize, Naturalis, Timberland, Casetify, Ben, Cineville, Stedelijk Museum Amsterdam, Belastingdienst, IDFA, Blendle, Greenpeace, Tele2, JaofNee organ donation campaign, Nationaal Comité 4 en 5 mei and the Dutch pavilion at Expo 2025 in Osaka. The work ranged from international campaigns to small local projects, with Van den Berg staying hands-on in art direction, design, photography, directing and the coding of custom creative tools. After 17 years he left the agency in 2026 to work independently.