The Modern Art Museum of Amsterdam
Stedelijk Museum Amsterdam
The Modern Art Museum of Amsterdam
2026

We positioned Stedelijk Museum as 'THE MODERN ART MUSEUM OF AMSTERDAM' in a campaign that transformed the “tip from a local” into a city-wide routing system that guided people directly to the Stedelijk.

The Modern Art Museum of Amsterdam 1
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The Modern Art Museum of Amsterdam 1
The Modern Art Museum of Amsterdam 1